Creator Leverage: Master AI. Build Systems. Grow Your Business

I missed a week or so writing this newsletter. That’s down to the course's workload. I’m doing an MBA at Trinity College in Dublin. I wanted to do one for years, but I either didn’t have enough time or resources. Now, with all the changes happening in the content space, the time felt right. MBAs aren’t cheap, though. Here, I break down my costs I’m already using some of the frameworks in my business. One of them will directly affect PromptWritingStudio, my prompt engineering course. So, don’t...

I spent the past week or so writing an abstract for an MBA research paper. They’re surprisingly challenging to write. I haven’t recorded a tutorial in a while. But I thought this would be a good one to document. You can watch over my shoulder as I break down the key parts of a good academic abstract. (My MBA paper abstract was approved by the way!) If you’re writing an abstract, I don’t recommend using AI for reasons I cover in the video. But you can still check it for grammar issues with...

Last week, I cracked open my MBA strategy textbook after a hiatus. Some MBA frameworks are the corporate equivalent of watching paint dry. But I stumbled across one that’s actually useful: the McKinsey 7-S Framework. And no, you don’t need an MBA or a six-figure consulting gig to use it. This week, I applied it to my local newsletter project. The one about events in Leinster that I wrote to you about earlier this month. The framework helped me spot gaps I’d been ignoring—like the fact I had...

You know that project? The one you’ve been thinking about for months (or years). The manuscript, the course, the passion project that keeps showing up in your late-night thoughts. You’re not creating it because you’re lazy or untalented. You’re not creating it because you don’t have a system for protecting your creative time from the noise of daily life. I’ve spent years studying how prolific creators work. Robert Heinlein. Brian Eno. John Cleese. They don’t wait for inspiration. They build...

I launched a local newsletter in Ireland this year as a side business. Leinster Insider rounds up events and activities in Leinster, Ireland. I run the newsletter on Ghost and write 1–2 editions a week. I experimented with a few monetization models for this new local business, including resources, planners, and insider content. I didn’t want to lean too heavily into subscriptions or low-ticket offers. That’d only increase my workload without any revenue payoff. So, I decided to offer services...

Replit just dropped Connectors — a new feature that lets you connect your code directly to Google Drive, YouTube, LinkedIn, Notion, and more. In this video, I show you how I used it to automate my content workflow. Basically, I use it to build tools that repurpose YouTube videos into LinkedIn posts, sync Google Docs into content calendars, and more. If you create, publish, or automate content, Replit Connectors turns your workspace into a mini Zapier — but fully programmable. Try Replit

How much does an MBA cost? Find out what I'm spending in this video.