Creator Leverage: Master AI. Build Systems. Grow Your Business

Quick question: What happens when you search "bell" in Apple Notes? Nothing. But search "doorbell" and you'll find notes containing that word. You and I know "door" and "bell" are related. Apple Notes doesn't. Same problem with "light" vs "lightbulb" or "star" vs "starfish." This limitation doesn't matter if you have 10 notes. But if you've been capturing ideas for years like I have? You're sitting on a gold mine you can't access. I've lost count of how many times I've thought "I wrote...

Everyone's inbox is stuffed with "URGENT 90% OFF" emails today. Most are fake discounts on courses that were never worth full price. Here's what I'm NOT doing: ❌ Inflating prices then slashing them ❌ Throwing in 47 "bonuses" nobody wants Here's what I AM doing: Offering two courses I actually use in my business at 50% off. Prompt Writing Studio teaches you how to turn ChatGPT, Gemini and Claude into productivity multipliers instead of expensive toys you check once a month. The Zettelkästen...

Nine years. That's how long one subscriber stayed on my list before buying anything. 3,285 days of free emails. Zero purchases. Then this year, they invested in Prompt Writing Studio. Most email "experts" would have removed them years ago. "Prune your dead weight!" "If they haven't bought in 90 days, they never will!" "Engagement rates!" Bollocks to that. You want to know what made this possible? Two things: I had a system for consistently generating valuable content (my Zettelkästen vault) I...

I've been writing daily emails for months. Stories about $5 million dogs. AI tools that replaced my $100k assistant. The subscriber who waited 9 years to buy from me. Why Denmark killed letters. How I built a web app in 2 hours without coding. 1305+ emails about building algo-proof creator businesses. The best ones follow the same formula: personal story → contrarian insight → soft pitch. Some days, I write about AI eating book publishers alive. Other days, it's McDonald's replacing workers...

I published a best-seller on Amazon a few years ago. Right now, you can get it. No Charge. Download directly from the Amazon Gods here If you like it, leave a review

I spent 30 days turning business school theory into actual tools. I coded ones for The ANSOFF Matrix SWOT Analysis Porter’s 5 Forces McKinsey 7-S Framework Business Model Canva Porter’s 5 Forces Business theory is grand and all. Every strategy consultant knows these frameworks. You'll find them in many popular strategy textbooks. But where's the fun in that? I used Cursor to turn these frameworks into interactive tools that anyone can try. Check them out here

I've sent 1,305+ newsletters. I've run my newsletter for years. I started with a monthly edition. A messy mash-up of blog posts. Then, I moved to weekly. Now, it's near daily. I write it myself every morning (no AI please). Here are a few lessons from writing so many newsletters Mix up the format. A 30-word blast can work as well as a 300 or 3000-word newsletter. Send more emails. List owners are afraid to email more than once or twice a week. But big e-commerce brands email 3,4, and 5 times...