I don't want you buying the course on faith. Here's a lesson from inside PWS — free, in this email, no opt-in.

This is the framework every prompt in the course is built on. If you do nothing else today, copy it into a note and use it next time you open Claude or ChatGPT.

The four-part prompt framework

Most prompts fail because they're missing one or more of these four parts. Add all four and outputs jump from mediocre to useful.

1. Role

Tell the AI who it is. Not "you are a helpful assistant" — that's the default and it's useless. Be specific.

Bad: "Help me write an email."

Good: "You are a direct-response copywriter who has written for one-person newsletters for ten years. Your style is short sentences, concrete examples, no filler."

2. Context

Tell the AI what it needs to know about your situation. Constraints, audience, prior work, goal.

Bad: "Write a newsletter about AI."

Good: "I'm writing to 5,000 writers and business owners. They use ChatGPT but don't trust it. Today's email promotes a $197 course. I want soft urgency, no hype."

3. Output specification

Tell the AI exactly what the finished artifact looks like. Word count, sections, format, tone.

Bad: "Make it short."

Good: "Write a 400-word email. First line is a one-sentence hook. Paragraphs of 1–3 sentences. Three-bullet list in the middle. End with a soft CTA and a PS."

4. Training data

Give it examples of what "good" looks like for you. Two or three past emails, a transcript, a writing sample. This is the single biggest lever and the one most people skip.

Bad: "Write in my voice."

Good: "Here are three of my past emails. Match the sentence length, paragraph length, and use of specific numbers. Do not invent facts."

Put it together:

ROLE: You are a direct-response copywriter who writes for one-person newsletters.

CONTEXT: I'm writing to 5,000 writers and business owners. Course promo, $197, closes in 5 days.

OUTPUT: 400 words. One-sentence hook. Short paragraphs. Three-bullet list. Soft CTA. PS at the end.

TRAINING DATA: [paste 2-3 past emails]

TASK: Draft today's email. The angle is "free preview lesson."

That's it. That's the whole framework.

Inside the course I go deeper — how to build reusable "role blocks," how to give training data without blowing your context window, how to convert one-shot prompts into Claude/ChatGPT project instructions so you never retype them.

$197. Lifetime access. Closes Saturday 2 May at midnight.

Checkout below.

Write on,

Bryan

PS — If the free framework is all you need, use it with my blessing. If you want the full library and the workflows, you've got a few days.