McDonalds AI ad fail

Viewers are not loving it.

The Madmen at McDonald's used AI for a rather awful Christmasy ad

Cue pseudo X outrage

And a scramble to take the ad down.

US production company The Sweetshop is behind the ad.

Chief executive Melanie Bridge claimed thousands of takes

(Perhaps she means AI outputs)

"This wasn't an AI trick. It was a film," she doth protested too much

I'm not sure why people are so surprised about fast-food brands experimenting with AI to cut costs.

Whatever you think about the ad, McDonald's is a master at keeping costs down.

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