A few of you have written in asking some version of: "If the course is good, why are you killing it?"

Fair question. Here's the honest answer.

Earlier this year I ran a hard audit on everything I was working on.

I had seven projects live.

That's five and half too many.

I pulled the commit history, the revenue figures, the hours logged, and where my actual attention was going.

The pattern was obvious: I was splitting my focus across a writing business and a data business, and the data business was winning.

So I culled.

• Active: an new Irish biz I'm beavering away on.
• Parked for six months: My portfolio of niche sites.
• Stopped outright: BAWT (becomeawritertoday.com).
• One final sale, then parked: Prompt Writing Studio.

PWS is a good course.

But it's not where I'm spending the next 18 months.

My focus now is Irish SME intelligence.

That's a different shape of work. It's not a course. It's a subscription data business.

And it needs all my attention.

Running PWS in maintenance mode and running a pivot simultaneously is how you end up doing both badly. So I'm choosing.

What this means for you:

The course closes on Saturday 2 May at midnight. Checkout disables. I'm not running a "come back in 12 months" campaign. I'm not re-releasing it. I'm not moving it to another platform. It's done.

If you buy before Saturday:

• Lifetime access to everything currently inside
• No price increase for existing members
• All the video workshops stay online for people who already paid

If you don't:

• No hard feelings. Keep the free framework from yesterday's email.
• I'll still be writing this newsletter. It's not going anywhere.

$197. One payment. Forever access. Closes Saturday 2 May at midnight.

Checkout below.

Write on,

Bryan

PS — I'm telling you this because I'd rather be honest about the pivot than pretend I'm "refreshing" the course. It's closing because I'm building something else.